Cannes Lions

Buchanan's Good Or Great?

PICO ADWORKS, Mexico City / DIAGEO / 2016

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Let's see Chris Hemsworth walking in a scenario where tells us how we, we are all the time of our lives, in the dilemma of choosing between good and great.

Each situation is an everyday thing for us: art, love, fun, culture, thought, music, painting, memories, our relationships, including our tastes.

In the end, the decision to always choose what's great about the good, bring a positive balance in our lives.

Buchanans represents the same.

Why if we are always looking so great when it comes to whiskey we settle for good? Buchanan's Whisky is a grand, spectacular quality Whiskies of the first who came to America, with a great quality handmade.

If you always choose the grandiose, about the good, the same should happen with your Whisky.

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