Cannes Lions

BUCHAREST’S CITY POLICE/PUBLIC AWARENESS

PUBLICIS BUCHAREST, Bucharest / BUCHARESTS CITY POLICE / 2012

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Many people believe that giving money to beggars will really help them. In fact, beggars are only toys in hands of delinquents who take advantage of them, making from begging a real business. The Romanian Police wants to discourage begging, informing people about the cruel reality and offering a chance, in a special program, to those who really want to help.

Giving money to beggars it’s giving money to the mobster who exploits their misery.

Similar Campaigns

6 items

Abused Fashion

KING, Stockholm

Abused Fashion

2018, CHILDHOOD

(opens in a new tab)