Cannes Lions

BUD LIGHT

DDB CHICAGO, Chicago / AB INBEV / 2008

Awards:

1 Silver Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

An innocent attempt to clean up the language around an office has the opposite effect once the reward of Bud Light is thrown into the mix. The video was uploaded to YouTube over 300 times by consumers garnering over 3 million hits, and was favorited over 15,000 times. It was also circulated via email as a QickTme attachment of which only 12 millions views were trackable, with actual estimates being much higher.

Similar Campaigns

12 items

Bread of the Nation

OGILVY SOUTH AFRICA, Cape town

Bread of the Nation

2024, AB INBEV

(opens in a new tab)