Cannes Lions
PALM PUBLICITE MARKETING, Montreal / LABATT / 2004
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Description
Guy awakes, gets dressed, kisses his girlfriend and jumps out window. He’s caught by pedestrians, ‘mosh-pit’ style. He’s then ‘crowd-surfed’ across town-constantly passed from one group of people to the next. Cut to guy crowd-surfing at the previous night’s rockshow. Ends with Budweiser logo and signature ‘Rock on!’.