To galvanize the movement, we created a symbol and campaign identity. The [100%] symbol was inspired by the battery meter found on many electronic devices and phones.

Budweiser decided to announce a commitment that all electricity used globally in the brewing process would be sourced from renewable electricity by 2025. To ensure the commitment was heard, Budweiser made the announcement and unveiled the movement’s identity on a global stage at the 2018 World Economic Forum in Davos, Switzerland.

With the global stage primed, Budweiser launched the campaign in the U.S. on April 22nd 2018, Earth Day.

Budweiser sells, on average, 41 million bottles of Budweiser every day. And since Bud is brewed for 30 days – longer than any other beer on the market – it’s a an energy-intensive process. The commitment to be 100% reliant on renewable electricity will equate to taking 48,000 passenger vehicles off the road every year.

This is just the beginning. Budweiser announced their commitment at the World Economic Forum in Davos, Switzerland in January 2018. More and more Budweiser markets will come under the commitment as their renewable electricity resources near 100%.