The concept started as literally a two line idea, but the implementation implications were huge- the technology had to be developed from scratch. For 18 months we worked to provide a back-end vouchering mechanic that was: 1. Compatible with Diageo's existing content management systems. 2. Able to feed into a detailed real-time reporting system so that we could reassure landlords they would be reimbursed on a weekly basis for whatever they had sold on discount. 3. Able to feed into a basic front-end architecture for delivering time-sensitive vouchers to mobile handsets in a way that allowed for it to be re-skinned for any brand and related promotions. 4. Fraud-proof and easy to use for retailers.

At the time of writing the campaign is still live so full results are not yet available. However, over the first three days of the campaign we hit the download target for the entire three months (30,000)