Using the Summer 2015 and Summer 2016 packaging as a stylistic springboard, We worked with Malika Favre to create a piece of art bold enough to be unmistakably Budweiser and heroic enough to honor our athletes. Malika’s bold, minimal style – often described as Pop Art meets OpArt – is a striking lesson in the use of positive/negative space and color.

In addition to the New York mural, the artwork was translated into digital banners and social content for the duration the Games.

From May to August 2016, the colossal athletes stood watch over Manhattan. Looking out over Madison Square Garden and Penn Station at one of New York's busiest intersections, the mural was visible for more than 1/2 mile. It’s one of the largest wallscapes in the world, soaring 225 feet into the air.

It garnered more than 9 million impressions.