Spikes Asia

Bueno - Happiness at once

PHD TAIWAN, Taipei / FERRERO / 2018

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Despite three decades of sales in Taiwan, Kinder Bueno hasn’t been able to position itself to “deliver happiness at once”. The reason was because this concept wasn’t deeply rooted in our consumers’ minds.

With a meagre campaign budget, we aimed for Kinder Bueno’s brand spirit - “Happiness at Once, have Kinder Bueno” to blossom in consumers’ hearts through highly connected brand interaction.

We intelligently utilized an existing large screen outside of Taipei's trendiest entertainment district, and added pioneered built-in digital interactive sensor technology to innovate a Kinder videogame console. We then developed an interactive musical videogame called “Kinder Bueno – Play and Clap for Happiness”. Consumers were invited to try their hand at the game and share their score on Facebook.

By harnessing the target audience’s love of, and joy brought from, the interactive videogame, we successfully reenergized Kinder Bueno’s image and left a lasting impression of delivering instantaneous happiness.

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