Cannes Lions

BUENOS AIRES ZOO

DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / BUENA VISTA / 2005

Awards:

1 Shortlisted Cannes Lions
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Description

A lion's face can be seen on the banner. When rolled over, the lion roars and fogs up the screen with its breath - an 'in your face' encounter for the user! Then the Buenos Aires Zoo logo appears.Objective: To communicate the physical nearness of the animals to prospective visitors of the Zoo.Target group:Children from 3-12 years of age, accompanied by their families.

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