The film borrows an atmosphere akin to those of David Lynch films. Different characters of the city experience machine-like malfunctions while immersed in a strange atmosphere. The soundtrack electro contributes a special atmosphere, and keeps the audience in anticipation until the arrival of the new Audi Q3. We now understand that the video represents an impression that because of the passing of the car, it causes a technical bug within the film’s story.

The intensity combined with a rich depth makes it appear as if the entire film is experiencing a mechanical bug malfunction, creating a dynamic and progressive tension. Achieved via the new technique of “motion control”, the bug, referred to the contemporary Internet culture, appears here in a reinvented form and sublimated by an original 3D effect that follows the movement of the characters.