Cannes Lions
VETOR ZERO, Sao Paulo / BURGER KING / 2022
Overview
Entries
Credits
Execution
The film plays like a compilation of hilarious video game bugs and glitches, running the gamut of the most popular genres: racing, sports, fighting, adventure etc.
At the end it’s revealed that Burger King is running a promotion called “Bug King”, in which customers are invited to look for bugs in the client’s app and even on the games they’re currently playing, in exchange for discounts on BK products.
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