Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective was to revitalize this nostalgic brand which had become a bit lackluster and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. All you needed was 5 of them and you were instantly Freddy Krueger. Playing off this insight, our idea was to advertise Bugles as a game, rather than a snack. And so our campaign was born – The Game That You Can Eat!