Cannes Lions

BUILDING GREAT COMPANIES

LEGEND HOLDINGS, Beijing / LENOVO / 2013

Case Film
Presentation Image
Case Film
Supporting Content
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This animated video illustrates Legend Holdings’ brand and slogan “Building Great Companies” in simple, vivid imagery with a slightly witty, elegant Chinese touch. It plays with the six Chinese characters (pictographs) for “building great companies” as if they were a puzzle, and transforms them into a story where a man discovers a seed, nurtures it, and helps it grow into a great tree, as a metaphor for the company’s spirit of developing companies into something outstanding.

Legend Holdings, Lenovo’s parent company, is an investment and holding company dedicated to discovering, nurturing and building leading companies across many industries.

Similar Campaigns

12 items

Shortlisted Cannes Lions
SHOT ON iPHONE | Huracán Ramírez vs. La Piñata Enchilada

TBWA\MEDIA ARTS LAB, Los angeles

SHOT ON iPHONE | Huracán Ramírez vs. La Piñata Enchilada

2024, APPLE

(opens in a new tab)