Cannes Lions
LEGEND HOLDINGS, Beijing / LENOVO / 2013
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This animated video illustrates Legend Holdings’ brand and slogan “Building Great Companies” in simple, vivid imagery with a slightly witty, elegant Chinese touch. It plays with the six Chinese characters (pictographs) for “building great companies” as if they were a puzzle, and transforms them into a story where a man discovers a seed, nurtures it, and helps it grow into a great tree, as a metaphor for the company’s spirit of developing companies into something outstanding.
Legend Holdings, Lenovo’s parent company, is an investment and holding company dedicated to discovering, nurturing and building leading companies across many industries.
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