In Germany, Home Financing from LBS was seen as being only for people who were conservative and boring. Our challenge was to convince the audience that LBS Home Financing was anything but old fashioned and stuffy.We disrupted the widely held sentiment that only boring and conservative people have LBS Home Financing by showing that with LBS Home Financing anyone can achieve their dream of a house and garden – even those you wouldn’t expect to be a house-owner.We were targeting 25-49 year olds who are interested in becoming a home-owner in the near future.