Sky Tower is a complex of several buildings bound together as a self-sufficient place to live - including shops, recreation areas, services, restaurants and exclusive apartments. Sky Tower will be finished in 2010 in Wroclaw, Poland.The aim of this project was showing an idea "City in the city" by this investment, and induce target group to reserve apartments in advance.Target group: Upper Middle Class represented by: 1) single males (30 year olds), single females (30 year olds), couples (32-35year olds), married couples (40-45 year olds) with 2 children (5-8 year olds) and older single males (50+ year olds)