We put a full-colour ad for Burn in the clubbing magazine Aktivist – and on the preceding page, we had a hole “burnt through” exactly in the place where there was the image of fire on the Burn ad.The page with the hole was an otherwise normal magazine page, but the articles on it were now unreadable. Nothing else to do but turn to the Burn ad to discover what had set fire to the magazine.

Reaching country’s top 40 000 clubbers in outstanding way.Along with other „burning media” – exceeding client’s sales target by over 100%.