Cannes Lions

BURNING QUESTIONS

DISCOVERY COMMUNICATIONS EUROPE, London / DISCOVERY CHANNEL / 2013

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Everyone has a (burning) question within them, and Discovery is the place to go for the answers. Targeting up-market adults, this campaign – the autumn ‘blue-chip’ programming launch – aims to reinforce Discovery as THE destination for accessible factual programming, delivering on Discovery's founding principle: to satisfy curiosity.

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