Cannes Lions

BUSCAPINA FEM FEMININE PRODUCT

GREY MEXICO, Mexico City / BOEHRINGER INGELHEIM / 2011

Overview

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Overview

Description

There are two guys at the locker room. One of them, MAN1, looks at his friend and asks him “Hey, Do I look fat?”. MAN2: “What?”. MAN1: “Tell me. Do I look fat?”. MAN2: “No. I don’t know. You look -normal-”. Suddenly, MAN1 gets mad because of that answer: “Oh! So now I’m a fat pig!”. MAN2 doesn’t know how to react, he doesn’t get why MAN1 got so angry and what he is talking about. MAN1: “So? Are you only going to stare at me as if I was crazy?... Sometimes you can be so insensitive”. There is a tense silence and then we see a text line on the screen: “IF A MAN HAD A PERIOD, HE WOULD UNDERSTAND US”. The film ends with our product: BUSCAPINA FEM. Against menstrual pains.

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