Cannes Lions
IMPACT PROXIMITY, Dubai / EMIRATES / 2007
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Brief and Objective:To launch Emirates’ new 777 fleet and focus on their unique business class features, specifically to communicate the luxury and creature comforts in the business class section.Strategy & Execution:An impactful banner that would initially highlight the spaciousness of the business class flat bed and then encourage users to interact with the other benefits and comforts available.
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