Cannes Lions

BUSINESS HERALD

DRAFTFCB NEW ZEALAND, Auckland / APN NEW ZEALAND PUBLISHING / 2008

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Brief: Announce that the supplement, The Business Herald, which appeared in Monday’s edition of The NZ Herald newspaper, was moving to Friday. The idea had to give some credence to the move that would be relevant to the professional business men and women that read the supplement.Solution: ‘Friday’ is a rallying cry to business people. It marks the stages people go through as they march through the days of the week to gloriously celebrate Friday as the business end of the week.

Similar Campaigns

6 items

RAVEN

RED BEE MEDIA, London

RAVEN

2015, BBC

(opens in a new tab)