Take a break! With an original format (Flash programming), music and interactive elements, the creative "Bonsai" ad invites Web users to relax by trimming the branches of a little bonsai tree. Although the concept contradicts the main message, it points up one of high speed's most important benefits: by getting things done quickly thanks to Business Internet High Speed, you save valuable hours that can be spent on other activities.Objectives: Educate and convince regarding the concrete benefits of High Speed - Promote Business High Speed - Encourage Internet access use through interactivity.Target Group: Deciders and influencers in single-line and multi-line SMB's with one or more PC's. Primary target: customers of other ISP's. Secondary target: Bell dial-up access customers.Results: 1.37% click rate Cossette Media (AdServer) estimates the Canadian average for skyscraper formats at 0.63%.