In today’s ever-evolving global economy, business doesn’t have just one definition… it's got a million: : Business is radical… Business is obsessive… Business is contrarian… Business is raw… Business is untethered… Business is fearless… Business is Bloomberg.

The campaign’s origin from a creative perspective grew out of the conviction that the definition of business has changed and that, in fact, business doesn’t have just one, but many definitions — “Business is provocative”…“Business is stylish”… “Business is ravenous,” etc. — a narrative that only Bloomberg can relate.

The new Bloomberg.com, Bloomberg Business, represents the year-long culmination of the work of numerous journalists, developers, editors, photographers, designers, videographers and marketers. The jumping-off point of the campaign was the premise that while numerous global business media organizations simply report the news, few really get inside and showcase how unexpected, passionate and competitive the new world of business can be — and tell these stories in a hyper-relevant manner on a regional basis.

This dynamic was brought to life — in print, TV, digital, mobile, video, OOH and social — by unearthing the often-hidden business stories behind and the unexpected connections between the companies, people and ideas fueling the new global economy.

• Bloomberg.com (U.S.) recorded its best traffic month ever in April 2015, reaching 20.8 million unique visitors in the U.S. and surpassing WSJ.com for the first time.

• Video audiences were larger than AOL Money and Finance for the first time, with video unique visitors up 206% year-over-year.

• Since its debut in January '15, there has been sustained traffic and advertiser growth. Visitors have over $100K mean income, the highest amongst our competitive set (including WSJ.com, CNBC.com, CNNMoney.com, Forbes.com, Economist.com, Reuters.com). New advertisers include Apple, Zurich Financial Services, PwC, Cathay Pacific Airways, Volkswagen Group of America, Lacoste, Qualcomm, and UnitedHealth Group, among others.

• Since launch, average monthly unique viewers have more than tripled YOY, topping 8 million. 67% of all visitors to Bloomberg.com watch video.

• Streams have grown 6%, surpassing 48 million.

-Unique visitors grew 102% YOY with 23.6M in June, remaining ahead of WSJ, CNNMoney, CNBC.