Cannes Lions
DENTSU, Tokyo / NEC CORPORATION / 2004
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NEC is one of the major IT Companies in Japan. The goal of our project is to introduce their advanced technology as well as various business aspects. Then, we came up with the idea of making a set of short movies with the theme of Scientists' Passion by the scenario of scientists being NEC employees. Being a full-scale SF mystery, advanced technology has been introduced at every turn in the storylines. The successful result was seen with significant web access from users.
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