Cannes Lions

BUSINESS ONE

OGILVY, Amsterdam / SAP / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A lead generation mail pack targeted to specific groups within the SME Sector was developed. The proposition "Get a better grip on your business with SAP Business One" has a double meaning in this mail pack.The notion of getting better grip has been made tangible figuratively by message and literally by printing the letter on the back of a sheet of sandpaper. So when you hold the letter to read the message, you immediately experience the 'grip'.

Outcome

The 1% response (on a cold base list) exceeded experience figures in the market and clients' expectations.

Similar Campaigns

12 items

Finance: New Zealand's Dirtiest Word

PHD, Auckland

Finance: New Zealand's Dirtiest Word

2023, ANZ BANK

(opens in a new tab)