Cannes Lions

BUSINESS POSTAL SERVICES

RAPP COLLINS, Paris / LA POSTE / 2003

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Overview

Entries

Credits

OVERVIEW

Description

A leader blazoning provocative humour … A powerful message employing a direct tone, which also shows the quality of La Poste’s services in handling fragile items: the baubles to tie in with the season and the message.

Outcome

The humour adds to the unexpected article making an strong message.

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