Cannes Lions

BUSINESS SERVICES

LBi, London / BARCLAYCARD BUSINESS / 2007

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Our brief was to support Barclaycard Business in driving additional business online by creating a web site that is engaging for new and existing customers.

The main challenge was to effectively communicate their diverse product offering, encompassing company credit cards as well as products that enable companies to accept payments, to the broad customer base, which ranges from small retailers to public sector companies. On top of this, we were tasked to refresh their brand and bring the look and feel in line with other Barclaycard sites.

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