For this lead generation event, the client's desired response was 600 registrations upon mail-out. A total of 900 people registered, a 150% response.

421 companies were represented, and 60% of attendees were from Small and Medium-size companies. The perception that IBM only caters to large companies was dispelled, with valuable sales leads generated.The success of this campaign has convinced the client to hold a similar event in 2007.