This campaign focuses on the HP storage solutions product line, while introducing a storage product and new technology that HP is first to market with.We targeted IT Decision Makers at 3 levels: those not backing up, companies looking for a more automated process and tech trendsetters.The campaign consists of online flash and rich media banners, emails and direct mail. All creative lead prospects to a landing environment that serves up the appropriate solution via a configurator flow.

The goal was to create awareness and generate leads. To date, the online banners are exceeding campaign benchmarks with 0.57% CTR.