Cannes Lions

BUTTERFLY CHILDREN CHARITY

LOWE GGK , Vienna / DEBRA AUSTRIA / 2008

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Presentation Image

Overview

Entries

Credits

Overview

Description

Butterfly children suffer from a painful, incurable skin disease. But nobody cares. Except Debra-Austria, a NPO of affected families. The challenge was to create awareness for the needs of butterfly children and collect donations to keep the research centre in Salzburg (Austria) running.

Execution

Show what it means to be a butterfly child in a very involving way. Ask for money.

Outcome

The TV commercial was a part of a campaign raising EURO 180,000 – in only half a year. The campaign gave birth to over 130 events organized by individuals and companies.

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