Cannes Lions

BUTTERMILK BISCUITS

COSSETTE COMMUNICATION, Toronto / MCDONALD'S / 2011

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McDonald’s launches its breakfast biscuits in Canada. And when you bring fresh ingredients and oven baked goodness together like this, you celebrate - big time. This execution throws everything at you, as McDonald’s claims its #1 position. This is what you do when you achieve biscuit perfection.