Bizarrap is one of the biggest music producers in the world thanks to his "BZRP Music Sessions". Songs that he records together with other artists such as Residente or Shakira and that generate a lot of hype among young people even before they are released, as he never reveals with whom he will collaborate.

Taking advantage of all this and to connect with our young audience, we decided to be part of the upcoming session by revealing it in a completely new and entertaining way; with a Burger King toy.

Bizarrap, one of the most important Latin artists in the world, wanted to collaborate with Burger King for the launch of his session #52.

We worked together, side by side, to develop a very special toy featuring the musical star that contained the first 15 seconds of the highly anticipated new song with the Spanish trap star Quevedo, and was included in a special menu called BZRP King.

To create even more buzz, we had the artist himself become a Burger King employee and sell these menus in person at one of our restaurants.

The whole experience was then filmed and shared on Bizarrap's social networks. It reached millions of views in just a few hours.

Connecting with young people. This has been Burger King's objective and strategy in recent years. After successfully entering the world of gaming with campaigns such as the Stevenage Challenge or The Menu Court, this time we decided to enter another of this target’s biggest interests: music.

We managed to introduce our brand in one of the most awaited moments by young people - a Bizarrap session - and we did it by creating an object that all our target was eager to get.

In reference to his session #52, we created 52 toys that Bizarrap himself delivered to a Burger King in Madrid.

The activation took place in a restaurant in the capital of Spain, but it quickly went viral and reached the whole world. Argentina, Colombia, United States... the video of the activation reached more than 12 million views in just a few hours.

The idea was a great success.

The toys sold out in an hour.

The video received more than 12 million views.

More than 185 million people reached.

The restaurant received more traffic than ever.

Dozens of influencers like ElRubius or TheGrefg reacted on Twitch and one guy even got a tattoo of our toy.

8.5% sales increase.

+350,000 app downloads

+45% drive-thru traffic increase

But it didn't stop there. The song that we had premiered on a toy reached the whole planet. "Quédate" became the most listened song in the world during the whole summer, staying number one for more than 3 consecutive months.