Cannes Lions
EL LABORATORIO , Madrid / MERCEDES BENZ / 2010
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A man arrives at the office, looking worn down by the stress of it all. Once inside the lift, he makes a wish that surprisingly, comes true. When the lift doors open, we find that the man has turned into a 5-year old boy. We see him playing around the office. He's unworried, stress-free - happy. When home time arrives, he’s delighted to find his car-keys in a pocket - he owns a Mercedes-Benz. He runs excitedly out of the building to play with his new "toy." But his joy turns to disappointment when he realises that driving it will be impossible.
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