Cannes Lions
SLB INTERACTIVE, Oslo / MERCEDES BENZ / 2001
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aha.mercedes-benz.no takes you on a virtual tour with Morten Harket and Magne Furuholmen (a-ha members) on their way to Vallhall, where they will be in concert on March 24. The campaign was split into four parts, where no1 takes place before the concert, no2 on the actual day, no3 the day after and no4 as a flashback showing all the highlights from the event. Discrete use of Mercedes cars provides a sensible presentation of the main sponsor. Extensive use of Flash technology merged with streaming media technology from Microsoft made this a highly sophisticated interactive campaign site! The campaign launched on January 24 and was ended on April 26.
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