We created “Triple Slanguage”, a hilarious collection of new words that described the consumer’s media-consumption experience. For example, “Televisiphonernetting” meant watching TV, talking on the phone, and surfing the internet – all at the same time. As consumers engaged in the “Triple Slanguage” lifestyle, they discovered exclusive entertainment access and rewards provided by Comcast. Our campaign was built in four “waves” that took the message from grassroots to mainstream.

51MM page views of Comcast.net’s How I Met Your Mother content1.2MM impressions via TV section of Comcast.net176M people watched Comcast’s VOD content 145M viewed Tripleslanguage.com and submitted over 400 new “Triple Slanguage” words