Cannes Lions

CABLE TELEVISION PROVIDER

GOODBY SILVERSTEIN & PARTNERS, San Francisco / COMCAST / 2009

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Overview

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Overview

Description

Comcast makes technology for real people. So we decided to create a campaign where we hear from them through song. We created original songs that attempt to capture an honest, indie quality. We used young, unconventional singers and musicians rather than seasoned recording artists. The rapid-fire delivery of rhyming lyrics allowed us to convey a lot of information in a listenable style.

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