Cadbury Dairy Milk's Fairtrade chocolate makes it unbelievably easy for people to help Africa's cocoa farmers. All you have to do is something you'd probably enjoy anyway – eat their chocolate. To build awareness for our client, we produced a series of tongue and cheek, plainsong portraits that treated everyday sinners as saints, simply because of their chocolate eating habits. Our voices were cast and directed to resemble the unpolished, slightly pitchy singing we typically hear in our churches.