The Cadillac SRX Performance SUV drives aggressively on intense roads in total silence. The SRX does a 180 degree powerslide and waits in silence, as its handling and horsepower have caused it to outrun its own sound. The sound catches up and rocks the SRX.

Following their initial shipment of SRX catalogues at the beginning of the model year, Cadillac dealers were presented with a fee for reorders that was four times what they would have expected from past practice. Even at this higher price point, however, the consumer and dealer demand necessitated an unprecedented second production run.Senior General Motors management has joined the Cadillac Division in acknowledging the SRX catalogue as an outstanding example of a best-in-class automotive brochure. The SRX catalogue has also been recognised in international marketing competitions as a world-class example of creative consumer communication.