Cannes Lions

CADILLAC SRX

FALLON, Minneapolis / CADILLAC / 2012

Film
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In 'Flash', a man is driving his Cadillac SRX through a quiet neighborhood in the rain when a garbage truck runs a stop sign, and seems about to broadside his Cadillac. The man driving the SRX slams on his brakes, and we see vivid scenes from his life pass before his eyes. However, before the flashback reaches adolescence, it suddenly ends, and the SRX stops with enough space to prevent the potentially fatal collision. A voiceover says, “Your life will have to flash by even faster", and explains how Cadillac’s auto-dry brakes significantly reduce stopping distances, preventing accidents in inclement weather.

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