Cannes Lions

CADILLAC V-SERIES

LEO BURNETT, Chicago / GENERAL MOTORS / 2005

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Overview

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OVERVIEW

Description

A single shot of a road linking two tunnels high up in the mountains. The beautiful, peaceful moment is interrupted briefly by a Cadillac V-Series car zipping out of one tunnel and into another. The announcer quickly says, "Introducing," before cut to logo and a "0-60 under 5 seconds" super.

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