Cannes Lions

CADIZ ASSET MANAGEMENT

140 BBDO, Cape Town / CADIZ ASSET MANAGEMENT / 2012

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Overview

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Credits

Overview

Description

Cadiz is an asset management company renowned for their planning, research and foresight. They needed a calendar that told clients about this.

Execution

Cadiz's planning and research almost allows them to predict the future, much like the Mayans did thousands of years ago when they created an astrological calendar predicting the world would end on the 23rd of December 2012.We mimicked this design, with a modern twist - saying that Cadiz doesn't believe the world will not end on the 23rd, so they'll keep making money. But just in case, they created a calendar which they placed in their reception for all visitors to see - which had something fun and new to do every day of the year.

Outcome

The calendar was meant as a tool to entrench Cadiz's positioning as well as rewarding staff and everyone who visited their offices.

With this in mind, the campaign was a tremendous success as staff and clients alike used the calendar daily, and even actually undertook some of the ideas for ways to have fun.

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