Reintroducing Bavaria 0.0 (alcohol-free beer) at Dutch petrol stations required special action: opening the first and only café on the motorway: Café A4 West, an ordinary petrol station transformed to a characteristic brown café. The only café in the Netherlands where you can fill up after filling up your tank.

All the Dutch national media covered this event in newspapers and on television, generating lots and lots of free publicity. Commercial results are confidential.