INNOCEAN USA, Huntington Beach / INNOCEAN USA / 2013
The agency needed a more environmentally responsible mechanism for providing refreshment.
We arrived at the design by considering the correlation between caffeine and productivity. The architecture of the agency’s offices is open and filled with light. The notion of a transparent tumbler that reflected both the agency’s voice and architectural design aesthetic resulted in the Genius Tumbler that could accommodate both hot and cold drinks.
The agency reduced the use of paper cups and plastic lids by 70%.