We created a unique object for the event day. "CageCarts", and we set up them near grocery stores in New York City for a day. Using the social media strategy team the stunt had a great PR. The stunt was posted, Tweeted and blogged about, spreading the message even further.

The results were impressive. Using a little investment the return was big.

On the day of the event the CageCarts Promo/Live stunt stopped New Yorker buyers in their tracks creating awareness for cage-cruelty products.

Hundreds of people engaged with the installations and support for the cause grew. Using a social media strategy team, the stunt was posted, Tweeted and blogged about throughout the day – spreading the message even further that cage-raised products ?should never have a place on your shopping list – while helping to decrease demand for these products in NYC.