The cleverly devised presentation of the products is made possible by CoreMedia's Content Management System. The product information comes directly from the DIVA inventory management system, a mail-order solution provided by MAC Deutschland, the company which CAIRO has appointed to conduct its resource planning. The project data is supplemented with photos and editorial copy by the CMS and presented in a clear and attractive layout which is modern and perfect for the medium. Great importance was attached to large, highly detailed photos of the products as well as to intuitive user guidance and freedom from any barriers.