Cannes Lions

CAKE MIX

KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

Develop a cake mix packaged like a sack of cement that serves as an inspiration for creative cake constructions.

Execution

The rectangular bricks are themselves turned into a design element – the basic pattern covers the entire cement bag packaging.

Outcome

Brickstones were one of The Deli Garage’s most successful product launches.

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