Cannes Lions
HAKUHODO, Tokyo / ACER / 2011
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Description
Acer makes energy efficient computers to take part in anti-global warming.Acer wanted a promotional calendar to involve people to take part in the anti-global warming activity through their promotion.
Execution
We planned to not just send a message, but also the reality of how it is important to actively get involved in eco-action. We wanted to make the design simple and feature-specific.
Outcome
Distributed 500 sets mainly to the wholesale traders who are in charge of electronics retail stores by both hand and DMs.As a result, it enhanced the presence of the power saving PC in the middle of the eco-friendly home appliances fad in Japan, and successfully acquired additional display sapces at the electronics retail stores.We were able to effectively make PR impression.
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