We created a ‘spokesperson’ for the brand out of a heavy consumer of walnuts: Twiggy, the real-life waterskiing squirrel. Through POS, press and online actions we challenged people to take our online test and compare their health with the squirrel’s. In addition to having some fun, they left knowing a bit more about healthy habits.

Nearly one million people took the health test.California Walnuts brand awareness rose from 54% to 77%.The perception that walnuts are good for one’s health increased by 19%.The percentage of people who believe that California Walnuts are a good ingredient for daily meals increased by 14%.