Cannes Lions

CALL 911

Y&R MADRID, Madrid / GENERAL MOTORS / 2017

Film
MP3 Original Language
Film

Overview

Entries

Credits

Overview

Description

Two main characters: an operator and a victim who calls from home. A call to 112 where the tension fills the air. What seems to be a robbery of a property, gives an unexpected outcome that makes the product entry even more effective. In the middle and as part of the script, we listen a complete description of the vehicle which makes the spot even more effective.

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