Cannes Lions

CALL OF DUTY BLACK OPS

TBWA\CHIAT\DAY LA, Los Angeles / ACTIVISION / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
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Overview

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Overview

Description

The Call of Duty Franchise has been played by 55 million people worldwide. But it’s not just played by the stereotypical gamer you’d expect – it’s your neighbor, your doctor, celebrities, athletes, and that lawyer who just passed you on the street. For the launch TV spot for Call of Duty: Black Ops, we decided to celebrate the game’s incredible appeal. Set in a war-torn battlefield inspired by the game, each of the performers in the spot is a gamer in real life – getting to live out their ultimate fantasy. The ad is a reminder to the world that Call of Duty is more than a game. It’s a global cultural phenomenon. One that makes soldiers out of everyday people.

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Pacco Da Su

ACTIVISION BLIZZARD, London

Pacco Da Su

2024, ACTIVISION

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