Cannes Lions
MPC LA, Culver City / ACTIVISION / 2016
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In Call of Duty, anyone can be king. A gamer can be a god. And the least likely hero can be an ass-kicking superstar. And that's something worth celebrating. So we got a hype-man to immortalize an everyday gamer named Kevin as he ran up walls, took out robots, and wasted zombies in Call of Duty Black Ops 3. For a moment, Kevin was made into the badass that he is, until someone new comes along.
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